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Online dating group Cupid was today cleared of using fake profiles to lure new members but warned it needs to overhaul its operations. The company behind UniformDating. Cupid was also told to sharpen up its marketing, governance, technical controls and risk management.
Cupid plc was the owner and operator of multiple high-volume online dating websites, covering British-based JDI Dating Ltd was fined by US Federal Trade Commission for using fake profiles “Sir Stelios’s arrows turn EasyDate into Cupid”.
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Cupid’s arrow changes target
Cupid plc was the owner and operator of multiple high-volume online dating websites, covering the range from mainstream to niche audiences. The full network of websites is available worldwide in a variety of languages, and by the end of the first half of more than 54 million users had created profiles in the company’s websites. Founded in by Bill Dobbie and Max Polyakov, the company was originally made up of a range of dating websites operated from and off-shore base.
In , Polyakov and Dobbie acquired the EasyDate business and brand to complement and serve as an umbrella for their network of sites, which had been experiencing a steady growth in user base. The company quickly grew its user base — by they had their first million paying users, and a few years after that they hit an impressive 13 million paying users across all networks. By early March , the user base was growing at a rate of , per month, and new products were succeeding in increasing these numbers and expanding the user base.
A year later, in May , the company boasted 23 million members in 39 countries. The fresh capital brought about by the listing enabled the company to perform some strategic acquisitions in markets where it had detected potential, like France, Germany, the US, and Brazil. Also in Cupid acquired Uniform Dating, a niche website aimed at uniformed services personnel such as firefighters, nurses, armed forces and police.
Users told the BBC that they had received many messages from potential dates as free users of the site but that, when they paid for membership to be able to reply, the volume of messages dramatically decreased. Investigation by Ukrainian newspaper Kyivpost in March proved usage of fake profiles by the company and confirmed that the company’s ‘social media managers’, whose job was to tempt users, were actually located in Ukraine.
The company stated that its auditors KPMG had found ‘no evidence of a company organised practice of staff enticing registered members to subscribe through the use of fake profiles’. Nevertheless, Cupid recognized that existing staff profiles ‘were not clearly identifiable’ to users and said it had replaced the motivation teams with dating advisors.
Out of your league? Study shows online daters message more desirable people
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The study, based on data from a free online dating site, also reveals that while men become more desirable as they age — peaking at 50 years old — women are deemed steadily less so. Writing in the journal Science Advances , Bruch and co-author Mark Newman, also from the University of Michigan, describe how they untangled the nuances of modern heterosexual courtship by looking at data from almost , users during January across New York, Boston, Chicago and Seattle.
The identity of the website, they say, cannot be revealed due to a non disclosure agreement. Each user was ranked by their desirability based on how many people initiated contact with them, and how popular those people sending the initial message were. But this latest study is based on actual behaviour. The results reveal that when it came to making the first move, men and women tended to contact people with a broadly similar level of desirability to themselves, but most tried to punch above their weight by offering an opening gambit to people more desirable than themselves.
Bruch said the results are perhaps surprising. Men initiated more contact than women, and while both genders generally contacted a range of individuals, those approaching the more desirable people sent fewer messages. Similarly, less desirable individuals were more likely to respond, with reply rates falling as their desirability approached and surpassed the person making initial contact.
The most desirable person on the site, a 30 year old woman in New York, received on average one message every 30 minutes day and night throughout the month. Although the data was anonymised and the team could not read the messages, data showed that senders tended to write longer messages to more desirable people.
However, the study did not look at what happened beyond first contact and reply, while the authors note the situation might be very different in offline dating. He also warned against assuming the same trends would be seen in other countries, and noted it was not clear what sort of relationship individuals were looking for.
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Most of their profits and growth to date have been from the UK, but most of their grwoth Cupid’s arrow aims for boys – and girls – from Brazil The Brazilian sites.
Real Feelings. They will provide you with matches based on your personality tests. It is available on the desktop version as well as for download on your iOS device. To join Cupid. Using your Facebook account is easier as most of your basic profile information will be drawn from your page. This makes your registration process faster as well.
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At the height of the dating boom last year, singles went on seven dates over a month period. When dating on the internet, people may be less likely to spend excessive amounts of money on a first date – because it’s with someone they’ve never met before. Going out for dinner remains a popular choice for a first date, but more and more people tend to opt for lunch, coffee or a drink in a bar.
They opt for a less pressured first date to determine if there’s any chemistry before committing to spending a whole evening together. Some may feel this is old-fashioned but it’s far from outdated: previous surveys have repeatedly shown that men rate good looks in a partner more highly than women do, while women rate generosity and income of a partner more highly than men do.
The pair got chatting immediately and Brett was quick to ask Lorraine out on their first date. Although she remembers going red in the face, Lorraine said yes! Brett makes sure he keeps their romance alive, and travels by bus to visit Lorraine every single Saturday. As well as regular visits, the couple also enjoy spending time at different cafes locally, and going further afield for day trips.
The pair agree that a particularly special day was when they visited Birdland Park and Gardens in Bourton on the Water last summer. Equipped with a picnic lunch, Lorraine and Brett travelled independently by bus and had a brilliant time. A highlight for Lorraine was being able to see some penguins — her favourite animal — up close. For Lorraine, who previously found traveling independently challenging, the relationship has been a confidence-booster. Since the couple started dating, and with the help of Hft support workers, Lorraine can now travel on the bus by herself to visit Brett, with him meeting her at the bus stop near to his home.
I never want to leave her. As for the future, Lorraine and Brett are looking forward to going on holiday together and are even hoping to get engaged — once Brett has found the perfect ring! Toggle navigation. Job search What is support work?